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STYLED | Some Simple Utility


Founded in 2001, oki-ni was initially part gallery space, part store. Then, the simple utility of our Savile Row store allowed the products to speak for themselves.

Thirteen years later the circle remains unbroken; in our first STYLED shoot of SS14 we reassert this focus on product. Against a background of everyday textures and materials - cardboard, bare, unpainted plywood and whitewashed walls - we present some of SS14's key pieces from acclaimed designers such as Christopher Raeburn, Raf Simons, Jil Sander and Maison Martin Margiela.

To accompany this STYLED we are also offering our Facebook fans the chance to win £500 in store credit to spend on new season product - for more details click here.


Art Direction & Photography: oki-ni
Styling: oki-ni
Set design: Julia Dias
Hair: Joshua Gibson at Sassoon using Sassoon Professional
Model: Yannick Abrath at SUPA
Studio: Dalston Pier