NOVÖ by Christophe Lemaire for Bean Pole

This week, our MIX SERIES and store cross over, as Christophe Lemaire – the mastermind behind the new AW12 collection for Korean brand Bean Pole – presents a mix that charts the themes of that collection.

In the early days of his career, Christophe had to choose between the life of a DJ or a fashion designer – between night and day, as he puts it – and for him the two worlds often intersect. Now the artistic director of Hermés, Christophe uses music to soundtrack and spark his ideas.

NOVÖ, the name of this mix and his AW12 collection for Bean Pole, takes its name from French rock critic Yves Adrien's 1978 manifesto Novövision, which predicts the revolution of machines in music. The collection and the mix are drawn from the same pool, each bring to mind clean industrial landscapes, graphic futurism, and the electronic vibes of the early-80s.

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