White Mountaineering

Launching for the autumn/winter 2006 season, designer Yosuke Aizawa’s White Mountaineering draws on a triple-tiered approach to menswear. Fusing the three elements of design, utility and technology at a premium level, the brand draw their influences from the world of both heritage and technical outdoor-wear to create their modern brand of menswear. After opening their Tokyo flag-ship store in 2009 and showing a first runway collection for spring/summer ’10, things are gathering pace rapidly for Yosuke Aizawa’s young brand.