Sweden's Nudie Jeans respect and admire denim. They understand that it is more than a fabric, it’s like a second skin that ages and grows with the wearer. As a result, they take the production of their jeans very seriously indeed: selvedge denim is woven on vintage shuttle looms, organic cotton provides quality, and production techniques are of the highest order. Nudie know that fashions and fads come and go, but a well made pair of jeans will always remain.