New Balance began as a Boston-based arch support company in the early 1900s, developing into a specialized shoe manufacturer in the 1970s, and has gone on growing to become a world-leading athletic products company.
Today, the New Balance brand is concerned first and foremost with meeting the needs of the everyday athlete. In pursuing this goal, they developed an "Endorsed by No One" philosophy, which holds that a superior product will sell itself better than any superstar athlete ever could.