Natural Selection Denim

The similarities between a denim brand and Darwin’s theory of evolution by natural selection might not be obvious. Yet, Natural Selection Denim draws inspiration from the spirit of competition and the evolutionary process. As in nature so in denim; only the fittest survive.

Established in 2009, Natural Selection Denim strives for originality and authenticity with no compromise. They use Japanese Selvedge denim to produce jeans with rich-detailing that resonate with the denim obsessive.