In 1983, Casio launched the shock-resistant G-SHOCK series of watches. Now taken for granted, this product shattered the notion that a watch is a fragile piece of jewellery that needs to be handled with care and was the result of a specific brief for Casio engineers to develop the world's toughest watch.
Not only did they succeed but they founded a watch dynasty, staying ahead of the competition by employing the latest technology and continuing to transcend conventional thinking about the possibilities of watch making. Today the G-SHOCK brand has become Casio's world famous flagship timepiece.