Evisu

Evisu was founded in Osaka, Japan by Hidehiko Yamane in 1991. Yamame had trained as a tailor but his love of vintage jeans and his disappointment with the mass-produced modern versions led him first to the vintage clothing export business and then - groundbreakingly - to start putting together the elements required to reproduce his own vintage-style jeans. Each of them is lovingly hand-painted with the now globally recognisable 'seagull' logo by Yamane-san himself.