Acne

Founded in Stockholm 1996 as a part of the creative collective ACNE, the company first designed 100 pairs of jeans to distribute to friends, family and clients. From these humble beginnings Acne Jeans has developed into a world renowned fashion label.

The first 'real' collection was launched in 1998. Since then Acne Jeans' Creative Director Jonny Johansson has worked with a skilful design team to create a strong identity for the brand fusing clean and classic styling with a contemporary Scandinavian aesthetic.

Acne is today recognized internationally as a creative collective, unique for its corporate diversity in fields such as fashion design, graphic design, film production and advertising, as well as product, business and concept development.