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In 1987, Nike debuted a shoe that would forever change footwear. Designed for runners in need of maximum cushioning and stability, the Air Max 1 featured the largest air sole unit to date. For Tinker Hatfield and Nike Design the challenge was not only to build the best Air shoe of its age but also to allow athletes to understand what they were getting when they chose to run on Nike Air. “The original goal was to put a shoe out there that had more cushioning than anything else previously made. The challenge became: how do we let runners and the general public see the Air Sole at work.” – Tinker Hatfield, VP of Creative Design. The Air Max 1 represented a new generation of athletic footwear, breaking from the tradition of the way a sneaker was supposed to look like. By colour choice alone, the Air Max 1 was unlike anything else on the market. The Air Max 1 introduced a Sport Red colour rand that wrapped the AM1’s upper, radically challenging the aesthetic norm of the age, which called for athletic footwear to be neutral coloured and mundane. The Air Max 1 not only started a revolution in Air, but equally important, a revolution in colour. In this coming fall season, Nike will bring back the two original colours of Air Max 1.