René Lacoste entered the legend of tennis when he and his team-mates "The Musketeers", stole the Davis Cup away from the Americans for the first time, in 1927
The true story of the "Crocodile" begins in 1927. Nicknamed the "The Alligator" by the American press, which he had embroidered on the blazer he wore on court.
In 1933, René Lacoste and André Giller, the owner and President of the largest French knitwear manufacturing firm of that time, set up a company to manufacture the logo- embroidered shirt. The champion had designed this for his own use on the tennis court, as well as a number of other shirts for tennis, golf and sailing.
The first Lacoste shirt was white, slightly shorter than its counterparts, had a ribbed collar, short sleeves with ribbed bands and was made of a light knitted fabric called "Jersey petit piqué. It continues to offer the same quality, comfort and solidity on which it built its name and which constitute its uniqueness.
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Mens Designer Clothing
oki-ni designer menswear, lifestyle and seasonal products will be on-line rarities for oki-ni whereas all the specialist projects, as before, will be exclusive. This unique offering surpasses any other retail or e-commerce menswear store in the current market. Our range of mens lifestyle products are hand picked from globally recognised brands juxtaposed with smaller niche brands that oki-ni foresees as important within their fields.
Mens designer clothes, footwear and lifestyle products by: A Short Run, Acne, Aiaiai, Alexander Mcqueen, Anthony Peto, Atelier La Durance, Biomega, Block Headwear, Call of the Wild, Carga, DIE, Drakes, Evisu, FHI, Folk, Fred Perry, IOD, Insa, Insert Artist Here, Jil Sander, Kidrobot, Lacoste, Levis Red, Levis Vintage Clothing, Lomography, Lucia & Daisuke, Maison Martin Margiela, MHI, Miu Miu, Nom de Guerre, Passarella, Death Squad, Puma Bespoke, Puma Heritage, Quikoin, Raf Simons, Resistance, Rick Owens, Satyenkumar, Shofolk, Sol Light, Steven Alan, Stone Island, Superga, Swims, TST Footwear, Twelve Bar, Vans, Voltaic Systems, YMC and Yuko Yoshitake.
