Hederus
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> Hederus

Hederus is a futuristic and conceptual menswear label. The clothes are inspired by modern architecture and street fashion. Earlier work has been formed by inspirations such as jigsaws, Lego and box shapes. Sport and minimalism are often something present. Since the start of working with menswear, the sport influence gave more creative space when it came to create new shapes and unconventional cuts of the garments. The textiles also have great importance since the designer often works with hi-tech fabrics and no-sew technology. One goal has been to create garments that feel like they're all made in one piece and founded like a plastic Lego-block.

> about the collection

Central St. Martins graduate Julia Herderus has revealed her new avant garde collection under the name KITES, taking inspiration from a kite's construction and playful movement in the air. The 30 piece menswear range consists of a curious mix of highly original tops, bottoms and accessories.

Designed in Sweden, the clothes are luxury sportswear and are created for men who appreciate an unconventional cut and shape. Design direction follows previous seasons where rectangles are still present with a slight distortion. The designs are in pointed shapes, triangular or diamond shapes and the colour palattes are calm greys, green, black and white with small blue leather details. Flowing silk is used alongside wrinkled polyester.

> buyers note

'We met Julia through a trainer project that she did with K-Swiss that we loved. It turns out that her mainline is even more up our street and has a very raw and discerning edge. I honestly believe that her work shows the maturity of a designer much older than her years and feel her aesthetic is very much her own. We're in love with this stuff.'
Hederus