Wegner's next idea was to produce a sports shirt which was to be made from white knitted cotton pique with short sleeves and buttons down the front. Launched at Wimbledon in 1952, the Fred Perry polo shirt was an immediate success.
The polo shirts were only available in white until the late 50s when the Mods picked them up and demanded a more varied colour palette. Worn by the Mods becuase 'They could wear it all night and still look good in the morning" - it has then featured in almost every British youth subculture since.
From Mods, Suedeheads, Ska/Two Tone, Punk, New Wave, Casuals/Perry Boys, Britpop, Electronic/Rave and the latest Indie revival - the laurel has been ever present. Passed from generation to generation as an understated timeless classic.
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Mens Designer Clothing
oki-ni designer menswear, lifestyle and seasonal products will be on-line rarities for oki-ni whereas all the specialist projects, as before, will be exclusive. This unique offering surpasses any other retail or e-commerce menswear store in the current market. Our range of mens lifestyle products are hand picked from globally recognised brands juxtaposed with smaller niche brands that oki-ni foresees as important within their fields.
Mens designer clothes, footwear and lifestyle products by: A Short Run, Acne, Aiaiai, Alexander Mcqueen, Anthony Peto, Atelier La Durance, Biomega, Block Headwear, Call of the Wild, Carga, DIE, Drakes, Evisu, FHI, Folk, Fred Perry, IOD, Insa, Insert Artist Here, Jil Sander, Kidrobot, Lacoste, Levis Red, Levis Vintage Clothing, Lomography, Lucia & Daisuke, Maison Martin Margiela, MHI, Miu Miu, Nom de Guerre, Passarella, Death Squad, Puma Bespoke, Puma Heritage, Quikoin, Raf Simons, Resistance, Rick Owens, Satyenkumar, Shofolk, Sol Light, Steven Alan, Stone Island, Superga, Swims, TST Footwear, Twelve Bar, Vans, Voltaic Systems, YMC and Yuko Yoshitake.
