Reynald Gautier and Marcus Martinez formed D.I.E in 2004. D.I.E was born from their common preferences for comic books, horror films, bands & their most influential interest and concrete fascination: skateboarding.
D.I.E., an acronymn for Denim Is Everything, is not actually a puritan denim brand as the name suggests. Rather it is a way of thinking, a lifestyle taking its inspiration from life interests, friendships, experiences, memories and family from both Reys’ & Marcus’ lives past and present.
Born from a simple aesthetic, D.I.E. prefers to keep their designs simple, well fitting and honest.
If not at times, a little crazy!
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Mens Designer Clothing
oki-ni designer menswear, lifestyle and seasonal products will be on-line rarities for oki-ni whereas all the specialist projects, as before, will be exclusive. This unique offering surpasses any other retail or e-commerce menswear store in the current market. Our range of mens lifestyle products are hand picked from globally recognised brands juxtaposed with smaller niche brands that oki-ni foresees as important within their fields.
Mens designer clothes, footwear and lifestyle products by: A Short Run, Acne, Aiaiai, Alexander Mcqueen, Anthony Peto, Atelier La Durance, Biomega, Block Headwear, Call of the Wild, Carga, DIE, Drakes, Evisu, FHI, Folk, Fred Perry, IOD, Insa, Insert Artist Here, Jil Sander, Kidrobot, Lacoste, Levis Red, Levis Vintage Clothing, Lomography, Lucia & Daisuke, Maison Martin Margiela, MHI, Miu Miu, Nom de Guerre, Passarella, Death Squad, Puma Bespoke, Puma Heritage, Quikoin, Raf Simons, Resistance, Rick Owens, Satyenkumar, Shofolk, Sol Light, Steven Alan, Stone Island, Superga, Swims, TST Footwear, Twelve Bar, Vans, Voltaic Systems, YMC and Yuko Yoshitake.
