Biomega has turned the bicycle into a lush piece of industrial design by focusing on design driven branding and urban mobility.
This Danish company has redefined the values within the industry, by using the best industrial designers and unmasked industry values such as 'minimum weight & maximum gears' as meaning fragile and complex, Biomega created a virgin segment in a century old business with repercussion far beyond its niche.
Biomega is utterly committed to four ideals:
INTEGRATION: Making our gears, cables, head covers, brakes and transmissions work seamlessly together.
DRIVABILITY: Our bikes are user-friendly and built for city life.
DURABILITY: Our bikes are engineered to perfection with long-lasting, low-maintenance anodised aluminium and stainless-steel parts.
VISIBILITY: We got the world's top designers - like Marc Newson and Karim Rashid - to design our bikes, so you won't just stand out to car drivers with our reflectors or Nightglow technology - you'll stand out among the chic-est urban populations in the world.