THE LAUNCH

oki-ni presents THE LAUNCH

To celebrate the launch of our new site, we decided to boldly go where no menswear site has gone before. As part of THE LAUNCH we sent a selection of our product on a 2 hour round trip, firing it over 100,000 ft (just shy of 20 miles) into the stratosphere before returning it safely to earth.

Production: Just So
Music: Segal