Gosha Rubchinskiy first met ЖИТЬ ВРЕДНО (Zhit Vredno) at an underground rave in Moscow.
A shared love of dance music first brought these two artists together, so when we asked Gosha to create something for our MIX SERIES to work as a companion piece for his new SS14 collection, he immediately thought of his friend.
In his description of the mix, 19-year-old Nikita says he is inspired by "the sound of Roland TR-808, the appearance of the BMW 7 Series and sharp blades of knives". This hostile imagery sits well with Nikita's chosen DJ name; Zhit Vredno translates into English as "harmful to live".
Yet, there is a softer side to Nikita, as he has created this mix to introduce the listener to a blissful state of acid trance. "Close your eyes and open your mind to these vibrations" he says.
Gosha's SS14 collection looks to capture a similar state of bliss, with bright acid colours set against extra-terrestrial logos. The collection is called рассвет (sunrise) and it symbolises new beginnings. The boundless energy of '90s rave provides the ideal soundtrack to this mind set.
Read our short interview with Gosha below to learn more about this mix and how music is a key influencer on his design process.
- the start of something new
- logos by Ukrainian artist Igor Okuniev
Gosha Rubchinskiy x Vans Old Skool LX Sneakers
To accompany our exclusive mix we asked Gosha Rubchinskiy to answer a few questions about the role that music plays in his design work.
Read the short Q&A below to find out how Gosha first met the mixes' creator Zhit Vredno, why the genre of '90s rave excites him and what music he puts on at home to unwind.
Moscow resident Gosha Rubchinskiy is a designer who isn't afraid to borrow from everywhere, including the world of music. Previous collections have included a dizzying array of references that range from lettering taken off Black Metal album covers and the coat of arms from a Russian port city.
For a western audience it's fascinating to see Russian culture – both historic and modern – represented via Gosha's work. His designs focus largely on post-Soviet skate and youth culture, within which music is a key influencer.
His new collection, titled Pассвет (sunrise), focuses on re-birth and new beginnings. It blends extra-terrestrial, X-Files logos created by Ukrainian artist Igor Okuniev with references to late-80s punk bands from Soviet's Leningrad music scene. Considering this, when we asked Gosha to create a special contribution to our MIX SERIES based on the themes of his new collection we knew that he would produce something unique.
With the help of his friend and DJ Nikita, Gosha has created a fittingly optimistic and energetic mix of acid house and rave that is firmly grounded in an amazingly fertile period for electronic music – the late-80s and early-90s.
Listen out for Belgian industrial music from Signal Aout 42, pioneering Chicago house from DJ Fast Eddie and early British techno from LFO.
To learn more about this mix and how music plays a role in Gosha's design work, we asked him some questions via e-mail.
Hi Gosha, thanks for answering these questions for us. First, will you tell us how you first met your friend Nikita who produced this mix?