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Gosha Rubchinskiy Mix & Interview


Russian designer Gosha Rubchinskiy curates a special contribution to our MIX SERIES,
produced by his friend and fellow countryman ЖИТЬ ВРЕДНО (Zhit Vredno).

Gosha Rubchinskiy first met ЖИТЬ ВРЕДНО (Zhit Vredno) at an underground rave in Moscow.

A shared love of dance music first brought these two artists together, so when we asked Gosha to create something for our MIX SERIES to work as a companion piece for his new SS14 collection, he immediately thought of his friend.

In his description of the mix, 19-year-old Nikita says he is inspired by "the sound of Roland TR-808, the appearance of the BMW 7 Series and sharp blades of knives". This hostile imagery sits well with Nikita's chosen DJ name; Zhit Vredno translates into English as "harmful to live".

Yet, there is a softer side to Nikita, as he has created this mix to introduce the listener to a blissful state of acid trance. "Close your eyes and open your mind to these vibrations" he says.

Gosha's SS14 collection looks to capture a similar state of bliss, with bright acid colours set against extra-terrestrial logos. The collection is called рассвет (sunrise) and it symbolises new beginnings. The boundless energy of '90s rave provides the ideal soundtrack to this mind set.

Read our short interview with Gosha below to learn more about this mix and how music is a key influencer on his design process.



- the start of something new
- logos by Ukrainian artist Igor Okuniev

Gosha Rubchinskiy x Vans Old Skool LX Sneakers

To accompany our exclusive mix we asked Gosha Rubchinskiy to answer a few questions about the role that music plays in his design work.

Read the short Q&A below to find out how Gosha first met the mixes' creator Zhit Vredno, why the genre of '90s rave excites him and what music he puts on at home to unwind.

Moscow resident Gosha Rubchinskiy is a designer who isn't afraid to borrow from everywhere, including the world of music. Previous collections have included a dizzying array of references that range from lettering taken off Black Metal album covers and the coat of arms from a Russian port city.

For a western audience it's fascinating to see Russian culture – both historic and modern – represented via Gosha's work. His designs focus largely on post-Soviet skate and youth culture, within which music is a key influencer.

His new collection, titled Pассвет (sunrise), focuses on re-birth and new beginnings. It blends extra-terrestrial, X-Files logos created by Ukrainian artist Igor Okuniev with references to late-80s punk bands from Soviet's Leningrad music scene. Considering this, when we asked Gosha to create a special contribution to our MIX SERIES based on the themes of his new collection we knew that he would produce something unique.

With the help of his friend and DJ Nikita, Gosha has created a fittingly optimistic and energetic mix of acid house and rave that is firmly grounded in an amazingly fertile period for electronic music – the late-80s and early-90s.

Listen out for Belgian industrial music from Signal Aout 42, pioneering Chicago house from DJ Fast Eddie and early British techno from LFO.

To learn more about this mix and how music plays a role in Gosha's design work, we asked him some questions via e-mail.

Hi Gosha, thanks for answering these questions for us. First, will you tell us how you first met your friend Nikita who produced this mix?
I know him from his girlfriend. They invited me to an underground rave in Moscow.

Nikita played there and it was fun. He makes music and puts on his own parties.

The theme of the mix is '90s rave. Why did you choose to focus on this genre?
It is a favourite theme for Nikita. I wanted to collaborate with him one day and you asking gave us a good reason! It is popular in Moscow now, too. We have some cool parties here mixing old school rave with modern hip-hop and electronic music.

Where would you suggest someone listens to this mix?
It is good to listen to on a night drive through the Moscow's suburbs.

Previously, your collections have referenced black metal, punk and now '90s rave. Is there a genre of music that you don't like?
I like all kind of music. The main thing for me is talent and special spirit.

So, what are you listening to at home at the moment to relax?
Stravinsky's "The Rite of Spring".

The graphics in your collections often engage with Russian history. Although this mix firmly rooted in the recent history of the '90s, what is it about the past that interests you?
I like all cool things from the past. I like to connect all this with new moods and present things. You can feel the future in the air this way.

Now I am researching old ethnic Slavic costumes and rituals.

play | 90SRAVE by Zhit Vredno