Original Sins

The Original Sins S/S 09 collection is born from hybrid inspirations, yet the design ethos is one of simplicity. A menswear collection with equal appeal to a female audience fond of androgynous styling; focus is directed to creating valued pieces with the unique Original Sins handwriting. Emphasis on fit and finish mirrors the timeworn perfection of our old favourite clothes. Understated pieces that so often require tireless searching for are united in one collection.

Firmly established at the centre of an east London sub-culture that spearheads a subversive approach to image, a diverse and intellectual taste in music and an obvious disinterest for peripheral trends, Original Sins founders and compatriots are the nucleus of a movement polarising popular culture.

The creation of Original Sins was a natural progression for founders Jason Moses and Michael Ellis, combining the former's invaluable experience as a creative director with the latter's design acumen, having been the driving force behind cult London labels Raw Power and Licentious.