Luke Simon

Luke Simon's 'Urban Zen’ collection for s/s10 is lightweight and relaxed, a mix up of soft, unstructured silhouettes with seersucker, poplin and soft cotton textures. Prints are stripes, gingham, florals and madras in a palette of washed pastels, peach, turquoise, pink and yellow alongside tones of blue.

The brand is quietly pushing against the ‘preppy’ stylings that New York menswear can be known for with a city- meets- beach influenced collection.