about Fred Perry

Fred Perry the brand was born in the late 1940's after Perry was approached by Tibby Wegner, an Austrian footballer who invented an antiperspirant device worn around the wrist. Fred Perry made a few changes and invented the sweatband.

Wegner's next idea was to produce a sports shirt which was to be made from white knitted cotton pique with short sleeves and buttons down the front. Launched at Wimbledon in 1952, the Fred Perry polo shirt was an immediate success.

The polo shirts were only available in white until the late 50s when the Mods picked them up and demanded a more varied colour palette. From Mods, Suedeheads, Ska/Two Tone, Punk, New Wave, Casuals/Perry Boys, Britpop, Electronic/Rave and the latest Indie revival - the Laurel has been ever present. Passed from generation as an understated timeless and collectable true classic.